Released: How to Succeed in Ed-Tech

There’s a lot of noise today about entrepreneurs and investors getting involved in education technology, much more than we’ve ever heard.

This is a good thing. But we’re also convinced that most of today’s new ed-tech startups will fail and that a lot of investor money will be lost when they do. In part, that’s just how it goes in entrepreneurial endeavors. Creative destruction involves destruction of entrenched players and interests but also of many new entrants as we try to make change.

Given the stakes however, we wanted to publish a guide for ed-tech entrepreneurs and investors based on our experiences over the last 7 years in building and growing a successful, large ed-tech platform. In particular, we wanted to put down in writing what it means to us to succeed in this market and how to pursue that kind of success.

We’ve gotten so much out of building Wikispaces, and we hope that many more entrepreneurs have the kind of experience we’ve had. In particular the ongoing conversations we’ve had with all the teachers who have been part of our journey have been both the mechanism behind, and a crucial part of, all of our success.

We welcome your feedback and comment.

Read the full guide then come back here to discuss.

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  1. Posted November 30, 2012 at 3:33 pm | Permalink

    Guys – I really like this post. What I like most is your comments about passion for education. I say that to every potential employee that interviews with our early state ed tech company. I tell them that if they don’t care deeply about education – they can make more money doing something else and should pursue that. I have convinced myself at times that for certain roles I can overlook that – but in the end you really can’t.

  2. Sara Overton
    Posted December 5, 2012 at 9:21 am | Permalink

    Education and technology. I love and hate this subject because it’s like an oxymoron. Yes… Education needs to advance with technology. However, “the powers that be” just won’t let that happen. Who are the powers that be? School administrators, old-school teachers, local governments, and textbook publishers. There’s no secret that textbook publishers are in cahoots with the government to keep their outrageous cost of textbooks scam continuing. I’ve long since wondered why textbooks aren’t all digital ebooks? Just imagine how much money school districts could save if they bought an ipad for every student with textbooks on the ipad in ebook version.

    I would love to believe that education can get technological but I simply don’t believe it. The education industry has a LONG history of being behind the technology curve. I remember teachers telling me in 6th grade that the Internet was a fad and therefore we had to continue doing research papers using encyclopedias. The Internet a fad? Yeah. WHATEVER!

    Despite how I feel about technology and education you have put together a great guide to succeeding in education with tech.

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