Just this morning, we gave away our 300,000th free classroom wiki! This classroom has joined over 2.4 million other educators and students in one of the largest educational communities on the internet.
Way back in January of 2006, we pledged 100,000 free classroom wikis to primary and secondary educators. We were so excited by the response that, when we hit the mark in September of 2008, we decided to keep going and give away 250,000 more.
Over the past four years, while we were working hard to get wikis into your classrooms, we’ve seen others make offers of free wikis, free social networks, and other online services for education, only for those offers to end. But we keep getting bigger and better, in part because giving away free classroom wikis is crucial to what we do as a company.
The thing is, free really can work. But first, the offer must be genuine, sustainable, and well managed, and it must be central to a company’s business strategy. For us, there’s no need to spend money on a large sales force or expensive marketing programs. Schools and districts buy our Private Label service because their teachers and students love our free (and private — and ad-free) wikis.
“Doing well by doing good” is most meaningful when the good you do leads directly to your success. Building a business like that is harder than it sounds. We’re proud to say that’s what we’ve done.
Please join us and make sure your favorite K–12 educator is in the loop. Spread the word by sharing this blog post or retweeting our Twitter tweet.